Packaging

Beer Label Designs

A new series for Dominion City

Mockup of beer can designs for Dominion City.

The goal of the project is to design an Ottawa themed beer can series for Dominion City, a local craft brewery in Ottawa with a mission to “make great beer delivered with honesty and authenticity.” I chose to highlight various natural spots around the city and the defining features that make each place unique.

Introducing the Series

Treading Kichi Sibi

Kichi Sibi is a multi-use winter trail along the Ottawa River. I chose snowshoeing as the theme activity, as it has Indigenous roots and has became a powerful symbol of Canadian culture.

Turtle in the Bog

The bog as in Mer Bleue Bog—a conservation area in the Southern Greenbelt—it is a boreal habitat for many regional and rare species of plants, birds and other wildlife such as the spotted turtle.

Beer Title 3

Kichi Sibi is a multi-use winter trail along the Ottawa River. Snowshoeing has Indigenous roots and has became a powerful symbol of Canadian culture.

Beer Title 4

Kichi Sibi is a multi-use winter trail along the Ottawa River. Snowshoeing has Indigenous roots and has became a powerful symbol of Canadian culture.

Beer Title 5

Kichi Sibi is a multi-use winter trail along the Ottawa River. Snowshoeing has Indigenous roots and has became a powerful symbol of Canadian culture.

Beer Title 6

Kichi Sibi is a multi-use winter trail along the Ottawa River. Snowshoeing has Indigenous roots and has became a powerful symbol of Canadian culture.

The Outcome

A cohesive and expandable collection showcasing Ottawa

A flexible and customizable beer can series showcasing the natural beauty of Ottawa. By respecting the overall layout, this series can be easily expanded to include beer designs for other nature spots while remaining a cohesive collection. Different illustration styles and typefaces can be used to add dynamism to the collection.

Beer Label Designs

A new series for Dominion City

Sketches

The Outcome

A cohesive and expandable collection showcasing Ottawa

Case Studies

Living Libations Rebranding

ClearCheck Digital Product

Non-Profit Campaign

Beer Label Designs

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