Beer Label Designs

A 4-pack inspired by Ottawa nature spots

The original brief is to design two Ottawa-themed beer cans for Dominion City, a local craft brewery in Ottawa with a mission to “make great beer delivered with honesty and authenticity.” The set was later expanded to make a 4-can series.

The designs pull inspiration from various nature spots around the city, highlighting the defining features of each place. The main challenge was to effectively capture the distinctiveness of the places rather than generic nature scenes.

Project Goals

Develop and execute the concept for a new product line for the brand, and promote the series:

Design and mockup a series of beer can labels
Create two animated ads

Introducing the Series

Springtime Arboretum

The Dominion Arboretum, a rolling land inside the Experimental Farm, turns pink and white in spring with flowering crabapple, magnolia and cherry blossoms. The red pedestrian bridge is an notable structure over a small channel connected to the Rideau Canal.

Treading Kichi Sibi

Kichi Sibi is a multi-use winter trail along the Ottawa River. The design features snowshoes, which have Indigenous roots and have became a powerful symbol of Canadian culture.

Turtle in the Bog

The bog as in Mer Bleue Bog—a conservation area in the Southern Greenbelt—it is a boreal habitat for many regional and rare species of plants, birds and other wildlife such as the spotted turtle.

Rockcliffe Canopy

Rockcliff Park is a neighborhood park along the Rockcliffe Parkway by the Ottawa River, featuring towering mature trees such as maples and oaks creating a canopy in the autumn. The Rockcliffe Pavilion is a popular spot for weddings and events.

The Outcome

A distinctive & expandable set showcasing Ottawa

A distinctive and customizable set showcasing the natural beauty of Ottawa, customers will recognize their favorite spots within these beer cans. By respecting the overall layout, the series can be easily expanded to include designs for other nature spots while remaining a cohesive collection. Different illustration styles and typefaces can be used to add variety.

Beer Label Designs

A 4-pack inspired by Ottawa nature spots

behind the scenes

Animated Ads

The Outcome

A distinctive & expandable set showcasing Ottawa

Case Studies

Living Libations Rebranding

Elevating a natural beauty and wellness brand

Non-Profit Campaign

A fundraiser for Ottawa Dance Directive (ODD)

Global Fusion Fest

Branding a multicultural contemporary food festival

ClearCheck Digital Product

A new convenient way to self-screen for cancer

MyPotluckParty App

A simplified and enhanced potluck experience

Beer Label Designs

A 4-pack inspired by Ottawa nature spots

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