The target market is people aged 16–50 living in urban or suburban areas with some disposable income. They like to gather for meals and share food and enjoy cooking, baking, and/or trying new dishes. Before starting the design, I first developed two user profiles and used various techniques such as sorting cards, site map, and user flow to map out the structure of the app.
The app provides a centralized location to organize a potluck, making it easy to coordinate menu and to communicate among participants. It also allows accomodation of different dietary preferences and restrictions, making it safer and more enjoyable for many.
